Curiosity: The Root of Creativity

This blog is intended to create a place to embrace the unknown. A place for dialogue. A place to explore our curiosity in the widest possible lens. A place to discover how embracing curiosity in our every day can transform our lives.

How to Make a Video "Cinematic"

In the world of advertising, we often hear that clients want a commercial to feel “cinematic” – but what does that mean? It’s one of those terms that everyone uses but may struggle to define. Let’s unpack what it means to make a video cinematic, and how doing so can have a huge impact on your audience.

The New Landscape: Artificial Intelligence in Content Production

Change is nothing new in the world of production. In just over 100 years, we’ve seen the birth of the moving picture, the addition of audio, the transition from film to digital, the introduction of visual effects, and the democratization of film equipment.